The Sponsor

The Sponsor

Erik Barnouw

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Author
Erik Barnouw
Publish Date
1979-09-20
Subtitle
Notes on a Modern Potentate
Book Type
Paperback
Number of Pages
220
Publisher Name
Oxford University Press
ISBN-10
0195026144
ISBN-13
9780195026146
citemno
248380
SKU
9780195026146

Description

Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today

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