The Economics of Information Technology

Hal R. Varian, Joseph Farrell, Carl Shapiro

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Author
Hal R. Varian, Joseph Farrell, Carl Shapiro
Publish Date
2004-12-23
Subtitle
An Introduction
Book Type
Paperback
Number of Pages
102
Publisher Name
Cambridge University Press
ISBN-10
0521605210
ISBN-13
9780521605212
citemno
087909
Edition
Illustrated
Subject
Economics
SKU
9780521605212

Description

The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.