Microeconomics for Managers, 2nd Edition

David M. Kreps

$80.00
$22.98

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Author
David M. Kreps
Publish Date
2019-01-29
Book Type
Hardcover
Number of Pages
498
Publisher Name
Princeton University Press
ISBN-10
0691182698
ISBN-13
9780691182698
citemno
228023
Subject
Economics
Edition
2
SKU
9780691182698

Description

This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.