Description
Whether it's the trade secrets of a hedge fund s algorithms, the copyrights or patents underlying the smart phone, the trademarks that protect well-known brands, intellectual property bastes the modern economy. Brimming with entertaining anecdotes drawn from real-life cases gone awry, this title elucidates a confusing subject and arms readers with the tools they need to prevent common and costly mistakes in everyday business interactions. Intellectual property law impacts virtually all modern businesses; this book will equip those individuals and companies looking to compete and survive into today s technology-driven economy.
