Type on Screen

LUPTON,ELLEN

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Author
LUPTON,ELLEN
Publish Date
05/01/2014
Subtitle
New Typographic Systems
Book Type
Paperback
Number of Pages
208
Publisher Name
PARCHP
ISBN-10
161689170X
ISBN-13
9781616891701
citemno
167803
Edition
Illustrated
SKU
9781616891701

Description

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.