The Law of Reputation and Brands in the Asia Pacific

Andrew T. Kenyon (Editor), Megan Richardson (Editor), Ng-Loy Wee Loon (Editor)

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Author
Andrew T. Kenyon (Editor), Megan Richardson (Editor), Ng-Loy Wee Loon (Editor)
Publish Date
2012-03-08
Book Type
Hardcover
Number of Pages
279
Publisher Name
Cambridge University Press
ISBN-10
1107017726
ISBN-13
9781107017726
citemno
146630
Edition
First Edition
SKU
9781107017726

Description

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.