The Googlization of Everything

VAIDHYANATHAN,SIVA

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Author
VAIDHYANATHAN,SIVA
Publish Date
03/01/2012
Book Type
Paperback
Publisher Name
UCALIF
Subtitle
(And Why We Should Worry)
Number of Pages
280
Edition
First Edition, Updated
ISBN-10
0520272897
ISBN-13
9780520272897
citemno
152461
SKU
9780520272897

Description

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission―“To organize the world’s information and make it universally accessible”―and its much-quoted motto, “Don’t be evil.” In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google―and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the “evil” it pledged to avoid.