This textbook, prepared for American students who have already completed two semesters of Chinese, does not "talk down" to the student, and its contemporary subject matter will provoke classroom...

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the...

Presenting useful selections of classical Chinese historical texts, this book makes an ideal complement to the three-volume textbook Classical Chinese: A Basic Reader. The main text and its four...

This textbook presents a selection of thirteen expository essays written from the 1920s through the 1980s by influential Chinese intellectuals on controversial issues of their times, including the...

Literature and Society, a textbook designed for upper-level students, usually in their fourth year of studying Chinese, contains literary works and essays related to the social sciences. It reflects...

The Encyclopedia of the Modern World delves into the period from 1750 to the present, providing special attention to social, economic, cultural and political topics applicable to the time.The breadth...

An innovative way for students to sharpen their Chinese language abilities while learning about Chinese cultureChina’s Peril and Promise is an advanced Chinese reader in two volumes for students who...

An innovative way for students to sharpen their Chinese language abilities while learning about Chinese cultureChina’s Peril and Promise is an advanced Chinese reader in two volumes for students who...

To do solid academic research, college students need to look beyond the computer search engine. This short, practical book introduces students to the important components of the information-seeking...

This second edition of How to Write and Illustrate a Scientific Paper will help both first-time writers and more experienced authors, in all biological and medical disciplines, to present their...

Now fully revised and updated for today's market place, this new edition provides clear, practical instruction on how to make $85,000 to $100,000 a year or more writing ads, annual reports,...

This volume is a simple and clear guide to lecturing. It offers strategies for successful lectures in the academic and business communities. Told from a lecturing mindset, this book aims to combat...

Now in paperback, today's most celebrated writers explore literature and the literary life in an inspirational collection of original essays.By turns poignant, hilarious, and practical, Writers on...