Brand Bollywood

Derek Bose

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Author
Derek Bose
Publish Date
2006-12-01
Book Type
Paperback
Publisher Name
SAGE Publications Pvt. Ltd
Subtitle
A New Global Entertainment Order
Number of Pages
228
Edition
First Edition
ISBN-10
0761935347
ISBN-13
9780761935346
SKU
9780761935346

Description

Based on original research, this book draws on the author′s personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.