Advertising, the Uneasy Persuasion

SCHUDSON,M

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Author
SCHUDSON,M
Publish Date
01/01/1900
Book Type
paperback
Publisher Name
BASIC
Subtitle
Its Dubious Impact on American Society
Number of Pages
320
Edition
Reprint
ISBN-10
0465000800
ISBN-13
9780465000807
SKU
9780465000807

Description

A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact