All Books Sale Books Course Books Events & News Stores Sale Books Sale Books Course Books Course Books Course Books Events & News Events & News Events & News Stores
twitter
All Books
on our tables
new releases
best sellers
Browse the Labyrinth...
African American Studies
African Studies
Anthropology & Archaeology
Architecture
Art
Asian Studies
Biography
Children's Books
Christianity
Classical Studies
Cognitive Sciences
Cultural Studies
Current Events
Design & Fashion
Eastern European Studies
Eastern Religion & Philosophy
Economics
Education
Environmental Studies
European History & Politics
Film & Media
Food & Cooking
Foreign Language
Gay & Lesbian Studies
General History & Historiography
Home, Garden & Crafts
Islamic Studies
Jewish Studies
Labor Studies
Latin Am. & Caribbean Studies
Law & Legal Studies
Linguistics & Languages
Literary Theory & Criticism
Literature
Marxist Studies
Medical & Health Studies
Middle Eastern Studies
Music & Dance
Mythology
Native American Studies
Natural History & Nature
No export
Philosophy
Photography
Political Philosophy
Political Science
Psychoanalysis
Psychology
Reference
Religion
S. Asian Studies & Oceania
Sciences
Sociology
Stationery
Technology, Computers & Engineering
Trade Fiction
Trade Non-fiction
Travel
U.S. History & Politics
Urban Studies & Geography
Women's Studies
Title Details
Bit by Bit by Salganik, Matthew J.
Bit by Bit: Social Research in the Digital Age
by Salganik, Matthew J.
 

An innovative and accessible guide to doing social research in the digital age

In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods—a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us.

Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media.

Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow’s technologies.

  • Illustrates important ideas with examples of outstanding research
  • Combines ideas from social science and data science in an accessible style and without jargon
  • Goes beyond the analysis of “found” data to discuss the collection of “designed” data such as surveys, experiments, and mass collaboration
  • Features an entire chapter on ethics
  • Includes extensive suggestions for further reading and activities for the classroom or self-study
 
Published December, 2017 by Princeton University Press, Hardcover, 360 Pages, ISBN: 9780691158648, ISBN-10: 0691158649, List Price $35.00.

Buy New - $35.00
 Add to Wish List

Other books in Sociology
Other books in Media - Digital & the Internet
 
 
Inventory Snapshot
Princeton --> New for $35.00
All Books Sale Books Course Books Events & News Stores All Books Sale Books Course Books All Books All Books Course Books Course Books help policies contact
All Books on our tables new releases
best sellers