All Books Sale Books Course Books Events & News Stores Sale Books Sale Books Course Books Course Books Course Books Events & News Events & News Events & News Stores
twitter
All Books
on our tables
new releases
best sellers
Browse the Labyrinth...
African American Studies
African Studies
Anthropology & Archaeology
Architecture
Art
Asian Studies
Biography
Children's Books
Christianity
Classical Studies
Cognitive Sciences
Cultural Studies
Current Events
Design & Fashion
Eastern European Studies
Eastern Religion & Philosophy
Economics
Education
Environmental Studies
European History & Politics
Film & Media
Food & Cooking
Foreign Language
Gay & Lesbian Studies
General History & Historiography
Home, Garden & Crafts
Islamic Studies
Jewish Studies
Labor Studies
Latin Am. & Caribbean Studies
Law & Legal Studies
Linguistics & Languages
Literary Theory & Criticism
Literature
Marxist Studies
Medical & Health Studies
Middle Eastern Studies
Music & Dance
Mythology
Native American Studies
Natural History & Nature
No export
Philosophy
Photography
Political Philosophy
Political Science
Psychoanalysis
Psychology
Reference
Religion
S. Asian Studies & Oceania
Sciences
Sociology
Stationery
Technology, Computers & Engineering
Trade Fiction
Trade Non-fiction
Travel
U.S. History & Politics
Urban Studies & Geography
Women's Studies
Title Details
Consumer Rites by Schmidt, Leigh E.
Consumer Rites: The Buying and Selling of American Holidays
by Schmidt, Leigh E.
 

Slogans such as "Let's put Christ back into Christmas" or "Jesus is the Reason for the Season" hold an appeal to Christians who oppose the commercializing of events they hold sacred. However, through a close look at the rise of holidays in the United States, Leigh Schmidt show us that commercial appropriations of these occasions were as religious in form as they were secular. The rituals of America's holiday bazaar that emerged in the nineteenth century offered a luxuriant merger of the holy and the profane--a heady blend of fashion and faith, merchandising and gift-giving, profits and sentiments, all celebrations of a devout consumption. In this richly illustrated book, which captures both the blessings and ballyhoo of American holiday observances for the mid-eighteenth century through the twentieth, the author offers a reassessment of the "consumer rites" that various social critics have long decried for their spiritual emptiness and banal sentimentality.

Schmidt tells the story of how holiday celebrations were almost banished by Puritans and other religious reformers in the colonies but went on to be romanticized and reinvented in the nineteenth and twentieth centuries. Merchants and advertisers were crucial for the reimagining of the holidays, promoting them in a grand, carnivalesque manner, which could include gargantuan fruit cakes, masked Santa Clauses, and exploding valentines.

Along the way Schmidt uses everything from diaries to manuals on church decoration and window display to show in bright detail the ways in which people have prepared for and celebrated specific holidays--such as going Christmas shopping, making love tokens, choosing Easter bonnets, sending flowers to Mom, buying ties for Dad. He demonstrates in particular how women took the lead as holiday consumers, shaping warm-hearted celebrations of home and family through their intricate engagement with the marketplace. Bringing together the history of business, religion, and gender, this book offers a fascinating cultural history of an endlessly debated marvel--the commercialization of the American holidays.

 
Published 19950921 by Princeton, Hardcover, 296 Pages, ISBN: 9780691029801, ISBN-10: 0691029806, List Price $60.00.

Buy New - $22.98 (save $37.02)
 Add to Wish List

Other books in Cultural Studies
Other books in Economics
Other books in United States History & Politics
 
 
Inventory Snapshot
Warehouse --> New for $22.98
All Books Sale Books Course Books Events & News Stores All Books Sale Books Course Books All Books All Books Course Books Course Books help policies contact
All Books on our tables new releases
best sellers