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Title Details
New Public by Mayhew, Leon H.
New Public: Professional Communication and the Means of Social Influence
by Mayhew, Leon H.
 
Part I. Rhetoric and the Integration of Society: 1. Public influence in modern society; 2. Rhetoric and reason; Part II. Influence: 3. Influence: capacity to persuade; 4. Habermas and Parsons: critical issues regarding influence; 5. Public influence: a new paradigm; 6. The differentiation of rhetorical solidarity; Part III. The New Public: 7. The emergence of the New Public: advertising, market research and public relations; 8. Political communication in the New Public; 9. Forums for the redemption of influence; 10. The rhetoric of presentation.
 
Published 1997 by Cambridge, Paperback, 344 Pages, ISBN: 9780521484930, ISBN-10: 0521484936, List Price $54.99.

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