All Books Sale Books Course Books Events & News Stores Sale Books Sale Books Course Books Course Books Course Books Events & News Events & News Events & News Stores
twitter
All Books
on our tables
new releases
best sellers
Browse the Labyrinth...
African American Studies
African Studies
Anthropology & Archaeology
Architecture
Art
Asian Studies
Biography
Children's Books
Christianity
Classical Studies
Cognitive Sciences
Cultural Studies
Current Events
Design & Fashion
Eastern European Studies
Eastern Religion & Philosophy
Economics
Education
Environmental Studies
European History & Politics
Film & Media
Food & Cooking
Foreign Language
Gay & Lesbian Studies
General History & Historiography
Home, Garden & Crafts
Islamic Studies
Jewish Studies
Labor Studies
Latin Am. & Caribbean Studies
Law & Legal Studies
Linguistics & Languages
Literary Theory & Criticism
Literature
Marxist Studies
Medical & Health Studies
Middle Eastern Studies
Music & Dance
Mythology
Native American Studies
Natural History & Nature
No export
Philosophy
Photography
Political Philosophy
Political Science
Psychoanalysis
Psychology
Reference
Religion
S. Asian Studies & Oceania
Sciences
Sociology
Stationery
Technology, Computers & Engineering
Trade Fiction
Trade Non-fiction
Travel
U.S. History & Politics
Urban Studies & Geography
Women's Studies
Title Details
Greening the Red, White, and Blue by Jundt, Thomas
Greening the Red, White, and Blue: The Bomb, Big Business, and Consumer Resistance in Postwar America
by Jundt, Thomas
 
In popular imagination, environmentalism is often linked to Rachel Carson's Silent Spring and the political activism of the 1960s and '70s that moved increasing numbers of Americans to insist on a better quality of life-open spaces, clean air and water, beautification campaigns. But these interpretations have obscured the significant origins of environmentalism as a moral and intellectual broadside against the growing power of corporate capitalism, both domestically and in the postwar liberal international order the United States was enacting abroad.

In Greening the Red, White, and Blue, Thomas Jundt shows how many Americans came to view powerful corporations and a federal government bent on economic growth as threats to human health and the environment. Fallout from atomic testing, air and water pollution, the proliferation of pesticides and herbicides-all connected to the growing dominance of technology and corporate capitalism in American life-led a variety of constituencies to seek solutions in what came to be known as environmentalism. In addition to political and legal campaigns to effect change, an alternative form of civic participation emerged beginning in the late-1940s as growing numbers of citizens turned to what they deemed environmentally friendly consumption practices. The goal of this politically charged consumption was not only to protect themselves and their families from harm, but also to achieve social change at a time when many believed the government was placing the desires of business before the needs of its citizens. Politicians responded to the growing environmental concerns of middle class Americans, but, in the end, continual political compromises with corporate power meant weak laws and lax enforcement. Many citizens sought refuge in an alternative "green" marketplace-including organic foods, natural-fiber clothing, alternative energy, and everyday products designed to have minimal environmental impact. In doing so, they attempted to create a community for those who shared their concerns and frustrations, as well as their vision for a different American Way.

Thomas Jundt's work highlights the intertwining of consumerism and environmentalism amidst the growing power of corporate capitalism and government in postwar America.
 
Published 20140409 by Oxford University, Hardcover, 320 Pages, ISBN: 9780199791200, ISBN-10: 0199791201, List Price $38.95.

Buy New - $3.98 (save $34.97)
 Add to Wish List

Other books in United States History & Politics - 20th Century
Other books in Cultural Studies
 
 
Inventory Snapshot
Warehouse --> New for $3.98
All Books Sale Books Course Books Events & News Stores All Books Sale Books Course Books All Books All Books Course Books Course Books help policies contact
All Books on our tables new releases
best sellers